Rouje denim
The Rouje signature? A great pair of jeans, or maybe six.
Inspired by 100% cotton vintage jeans, they have a shaping effect and are made for every body type. This is the right place to find yours.
THE GERMAIN
The straight shaping jeans
The cut : An authentic denim fabric and a vintage cut that shapes the butt, for hoo la la results. The kind of jeans we could only find in thrift stores, now accessible online, in the right size and perfect wash.
For whom ? The ones that expect their jeans to look as good on the front as on the back, #PeachEmoji.
Fitting : If you're hesitant, pick half a size up your usual size.
THE BELLEVILLE
The signature flared jeans
The cut: A long and flared leg, a high-rise, patch pockets on the front. The Belleville has a few things in common with the Saint-Ouen, in a fabric that's less stretchy and more rigid than its cousin.
For whom? The ones looking for a more dressed-up pair of jeans, a less relaxed silhouette.
Fitting: If you're hesitant, pick half a size up your usual size.
A UNIQUE PATINA
Raw or nicely washed denim, all shades were created with care,
so that every jeans develop a beautiful patina over time.
Responsible wash: an Eco-wash process that's more eco-friendly was put in place for every black and white jeans two years ago.
It reduces 95% of the water consumption, 40% of the electricity used, and 90% of chemical products.
-95% water -40% energy -90% chimical products
THE MADELEINE
The straight couture jeans
The cut: A high-rise that shapes the waistline, a straight leg to make it look longer, and a signature pleat on the entire length.
For whom? The ones that want to feel like they're getting a bit taller by putting their jeans on. It's long enough to cover the ankle.
Fitting: Nothing to be declared here, get your usual size.
THE CONCORDE
The high-rise flared jeans
The cut: A very high-rise, a slightly baggy and flared leg, a unique 70s look. For endless legs.
For whom? It perfectly suits the ones with small waists.
Fitting: If you're hesitant, pick half a size up your usual size.
Made in
Rouje jeans are made in Tunisia, a country known for its denim savoir-faire. The factory is audited and certified to guarantee our pieces' quality
and the conditions in which they are made. Strict environmental and social norms are enforced every step of its production.
What does it mean? There is the SMETA audit which relies on 4 pillars (social and environmental norms),
the SA 8000 Certificate (social responsibility), and the ISO 9001 Certificate (quality controls).
THE MARAIS
The soft straight jeans
The cut: It's le classic straiight jeans, not too fitted, it beautifully shapes the butt without tightening the leg or sticking to the ankle.
For whom? It's perfect for rectangle silhouettes.
Fitting: It's fitted at the right size, or more loose a size up.
THE ODÉON
The stretch skinny jeans
The cut: It's the only Rouje jeans that's a bit elastic, a comfortable skinny cut, not too tight round the ankle. It lenghtens the leg and goes with everything.
For whom? Everyone! It's made for every body type and is for the ones looking for a softer fabric.
Fitting: If you're hesitant, pick a size up your usual size.
CARE
Know-hows will tell you jeans shall never be washed, to only leave it in the open air for a bit,
or scratch out a stain, nothing more.
Truthfully? We recommend you wash it inside out at 30°C to protect its shade, with a gentle product that doesn't contain any bleaching agent, nor a softener.
In any case, avoid using your tumble dry to allow the leg keep its pretty shape.
#LAVIEENROUJE
